SOCIAL MEDIA MANAGER
Who we are 🤎
For Them is a black trans-owned cultural platform that reaches LGBTQ+ communities where they are—primarily through social media. We provide vital information, resources, and connection points for people seeking community, wellness guidance, and authentic representation. Through our digital presence and innovative product offerings, we foster radical self-expression and create spaces for individuals to embrace their true selves. Our mission is to be a trusted source of support and celebration for the LGBTQ+ community, meeting critical needs for visibility, education, and belonging in the digital landscape.
Feel our personality on Tiktok,
See our visual identity in action on Instagram,
Browse our beautiful Binders, Underwear & Merch on our website,
Read our queer journalism on Autostraddle,
What you will do 📅
This is a part-time remote position for a Social Media Manager/Assistant. You'll work on developing and executing social media strategies, creating engaging content, and building authentic community connections across platforms.
You’ll be spotting trends, writing scripts and filming our team, editing videos, briefing creators, scheduling across our accounts, writing captions and always analyzing our performance to keep improving our reach. You'll research trends, write scripts, facilitate shoots remotely, edit, schedule, analyze performance. Basically - you'll be the brain behind the content.
You'll collaborate closely with team members who are compelling on camera but time-limited, translating small windows filming with them into consistent digital presence. The ideal candidate can work independently, move quickly from trend identification to execution, and understands how to build brands in the LGBTQ+ creator economy.
You get s*** done🔥 and take pride in your work. You're resourceful and reliable, always one step ahead and anticipating needs. You understand how to balance multiple responsibilities while maintaining quality in all you do. You can take direction and provide valuable support to the marketing team on administrative tasks and ad-hoc projects, becoming an indispensable part of the team.
Responsibilities
researching trending topics and formats
developing content concepts and scripts
coordinating content production (including filming coordination)
editing video content
managing posting schedules across channels
analysing the performance.
Your ideal experience 💫
Required skills and experience:
Proficiency in social media content creation and short-form video editing (TikTok, Instagram Reels, YouTube Shorts)
Strong skills in trend identification and content strategy development
Demonstrated experience and success creating content—whether for yourself, on behalf of an influencer, or for a brand
Ability to write scripts and talking points that capture authentic voice
Ability to engage authentically with LGBTQ+ communities and reflect shared values
Nice-to-have skills and experience:
Understanding of analytics tools for measuring social media performance
Experience in project management and administrative planning
Experience commissioning or coordinating content creators is a plus
Someone who's thrived in bringing organization to the chaos of e-commerce or retail operations
Experience using scheduling software (Later app is a plus!)
Structure ℹ️
NYC (Hybrid)
Part-time with set hours (to be negotiated). Full-time for the right candidate.
This role will start at 20hrs per week, paid at $25/hr. We hope with the right person this will grow into a full-time position within a year.
As a trans-POC owned company, we strongly encourage applications from candidates from underrepresented backgrounds.
Drive, commercial instincts, and hunger for growth matter more to us than traditional credentials—show us your ambition and work ethic through your application.
How to Apply 💌
Apply by submitting all materials to → em@forthem.com with subject line “Social Media Manager/Assistant — {name}”
✉️
Please submit the following:
Resume/CV
Experience
Link to social media accounts you have managed—personal, brand, or professional
For each account: specify your role, key responsibilities, and timeframe of involvement
List all short-form content platforms you have experience creating for (TikTok, Instagram Reels, YouTube Shorts, etc.)
Identify your strongest platform for driving growth and explain why
+ anything else that's creative and wonderful that you'd like us to see!
Portfolio
Link to 3-10 short-form content pieces you've created that you're most proud of, and that best demonstrate your skill as a social media manager
For each piece, annotate exactly what you were responsible for (e.g., concept development, scripting, filming, editing, scheduling, all of the above)
Give us insight into why it performed well and why you're proud of it
Tell us learnings you took from it (if there are any!) and if there's anything you'd improve it if you were to go back and do it again.
Case Study
Submit a prep document to remotely facilitate this filming session:
Hypothetical scenario: Kylo Freeman, founder of For Them, has blocked out 30 minutes to film content for you to edit and schedule. You won't be present to film, so you need to facilitate remotely. He films self-tapes for acting all the time, is very comfortable in front of the camera, is daring, and has someone who can film for him IRL.
Your document should show the trends you’ve identified for him to film, provide clear direction, and maximize limited filming time. Include:
1-3 current trending concepts (sounds, formats, or concepts)
Instructions to facilitate each trend remotely
Explanation for why you think each trend would perform well
Posting strategy: specify which account(s) and platform(s) each piece should be posted to (you have access to @forthem, @kylofreeman, @autostraddle, @goodboyspod accounts across all platforms, and can use collab posts, reposts, or any other posting strategy)
Our Beliefs ❣️
When we hire a candidate, we’re looking for certain qualifications of course, BUT most of all, it’s imperative that you align on the following team values:
Act Like An Owner
Be Respectful
Be Resilient
Be Compassionate
Choose Optimism
Check your Ego
Bonus note 🧠
What do you think of the following statements? Lets discuss 👽
Instagram is dead. Tiktok is the one.
Brand accounts should post like influencer accounts.
Follower growth is “luck”, there is no formula.
