SOCIAL MEDIA MANAGER (full-time)
For Them is a queer-owned product and membership brand creating everyday essentials and community-building resources for LGBTQ+ folks (and our allies). Founded in 2021, we produce both utility products designed with real lives and bodies in mind, as well as fun queer goods for anyone to enjoy. Our membership program connects customers with discounts and exclusive access to a network of queer and trans small businesses, building economic solidarity within our community.
In 2023, we acquired Autostraddle, the beloved online publication founded in 2010 that's been covering queer pop culture, personal essays, film and TV reviews, celebrity interviews, and history for over a decade. In August 2025, we launched Autostraddle's first print magazine to overwhelming response. With a team of under 10 people, we're your favorite queer celebrity's favorite queer company—and we're just getting started.
Feel our personality on Tiktok,
See our visual identity in action on Instagram,
Browse our beautiful Binders, Underwear & Merch on our website,
Read our queer journalism on Autostraddle,
The Role:
You'll be responsible for the day-to-day management of our social media presence across Instagram, TikTok, Facebook, Threads, X, and Bluesky. This includes writing social copy that sounds like us and our audience (we are one in the same), developing and pitching content concepts, scheduling posts and managing the content calendar, coordinating with content creators, and engaging with our community through comments and DMs. You'll also handle basic video editing and help manage our TikTok Shop presence. This role will also manage our inbound customer service inquiries. This role reports to our Marketing Manager.
The Ideal Candidate Will Have:
Social media experience, whether for a brand, building a strong personal presence or having a finger on the pulse of what is happening right now online
You're a confident copywriter who understands how to adapt voice and tone across platforms
You're organized, process-driven, and can manage multiple content streams without losing track of what's scheduled where
You care about engaging authentically with community, not just posting and ghosting.
The Perfect Candidate Will Have:
1+ years of social media management experience
Experience with tools like Later.com, Hootsuite, Figma, Zendesk, or Airtable
Familiarity with TikTok Shop and influencer campaign management
Comfort being on camera or creating content yourself
A background in product marketing or brand social media management is a plus, but not required.
Most importantly, you get what we're doing here and why it matters.
Why Join The Team:
You'll be working with a diverse team that actually understands the communities we serve. We're small enough that you'll have real impact and room to grow—this role has the potential to expand as you take on more responsibility and develop new skills. We invest in professional development and hands-on training. This is a hybrid role with flexibility for remote work, though we prefer candidates based in NYC. If you want to help build something meaningful while learning how a mission-driven brand actually operates, this is it.
Salary and Structure
Full-Time (part-time pro-rata possible for students)
$60,000
Health Insurance (medical, dental, and vision)
Unlimited PTO
Hybrid - NYC Office + Remote
As a trans-POC owned company, we strongly encourage applications from candidates from underrepresented backgrounds.
Drive, commercial instincts, and hunger for growth matter more to us than traditional credentials—show us your ambition and work ethic through your application.
How to Apply
Please submit your completed application as a single PDF or Google Doc to motti@forthem.com and em@forthem.com with the subject line: "Social Media Application - [Your Name]"
Please submit the following:
Resume/CV
Portfolio + Supplemental
Link to social media accounts you have managed—personal, brand, or professional
Link to any short-form content you feel especially proud of
For each piece, annotate exactly what you were responsible for (e.g., concept development, scripting, filming, editing, scheduling, all of the above)
List all short-form content platforms you have experience creating for (TikTok, Instagram Reels, YouTube Shorts, etc.)
+ anything else that's creative and wonderful that you'd like us to see!
Case Study
Exercise 1: Instagram Captions
Write captions for the following three posts. Each caption should be 1-3 sentences and include relevant hashtags where appropriate.
A product photo of our new Binder All Day in forest green
A carousel post featuring screenshots of positive customer reviews/sentiments
A behind-the-scenes photo of the team packing orders
Exercise 2: On-Screen Text
Write on-screen text for a 15-second TikTok video showing someone unboxing their very first For Them order. The video shows them opening the box, discovering what’s inside, holding the product in-hand, and trying it on. What text appears on screen to make this engaging?
Exercise 3: Content Pitch
Pitch 1-3 original content concepts for For Them's TikTok page. Include:
The concept/hook
What the video shows
What the video says
Additional features (brand-safe sound/music, hashtags, etc.)
Why this would perform well for our brand
Exercise 4: Weekly Content Plan
Create a “mock” content schedule for one week across For Them Instagram and TikTok. What does a successful, engaging week on social media look like? What different content types and formats should be used, and how often?
Bonus: Drag Us
What is a current trend/content format we’re dropping the ball on?
Our Beliefs
When we hire a candidate, we’re looking for certain qualifications of course, BUT most of all, it’s imperative that you align on the following team values:
Act Like An Owner
Be Respectful
Be Resilient
Be Compassionate
Choose Optimism
Check your Ego
