The Folklore Group is a conglomerate of B2B, consumer, and media products that enable the global ecosystem to seamlessly discover, connect with, and shop diverse and minority-owned brands. Our primary product, The Folklore Connect, is a wholesale e-commerce platform that empowers global retailers to discover and shop African and diasporic designer fashion and lifestyle brands. The Folklore Connect provides technology that enables brands to streamline and scale their wholesale business and retailers to seamlessly find and order fantastic products.